What is the key technological innovation within NovaColl™ and your AI-driven protein design technology, and why does it advance the state of the art?
The most important technological innovation is our AI-driven protein design platform, the Protein Atlas. Proteins have been around since the first living beings evolved on Earth. They are the key building blocks that make up our cells. They have evolved to have the material properties required for the most powerful materials in biology, be it strength, elasticity, flexibility or whatever. With the immense power of AI, we are now starting to achieve what it took evolution thousands of years to do: create proteins that give materials optimal properties. This time, however, we are programming building blocks for our material world. NovaColl is the first product based on our platform. It is a micromolecular, skin-identical collagen. NovaColl shows that we can actually develop proteins with very high performance. Science-based studies show that NovaColl protects the collagen in our skin from degradation (which occurs naturally as we age). It even stimulates our body to produce extra
collagen to give our skin firmness and elasticity. Subjects who applied a skin cream with NovaColl as the main ingredient for 28 days saw a 31% reduction in wrinkle volume.
What was the biggest obstacle in your developing process? How did you overcome it?
Hurdles are part of life, especially as a young company. From negotiations with customers or partners that slowed down or ended unexpectedly, to too much work for our team, to unexpected results from the lab – we overcame many hurdles.We believe that decisions should be made based on data as a rule, but also when we encounter hurdles. We assess the situation, make a hypothesis and test it. We try to look at the situation from different angles, be agile and act quickly to overcome hurdles. We have managed to see hurdles, at least in part, as opportunities to strengthen our product and our company and better align them with our mission and the needs of our customers. Furthermore, by overcoming obstacles together, we have become stronger as a team.
Can you describe the unique innovation that your AI technology brings to different industries? Please give us examples. And how do you think it will impact both your markets and society in general over the next five years?
The materials industry covers many sectors, from cosmetics to fashion, furniture, construction and many more. In the past, protein materials were used in some applications in the materials industry, but their properties were not optimised for these use cases. Instead, petrochemistry has created a whole range of materials that were previously unthinkable. We believe that the materials industry is ready for real innovation driven by sustainability and performance. Our AI technology, combined with advances in biotechnology (e.g. precision fermentation), will open up the possibility of programming proteins for material properties. This is certainly an ambitious goal, but we envision a world where programmed protein materials form the basis of everything we eat, wear and build. This would mean that the impact of our AI protein design technology on everyday life would be similar to the impact of petrochemicals on all the plastics that surround us today. We recognise that this will take
time, but we are determined to make it a reality. Together with our customers, we are developing various products for end users based on NovaColl. We are also developing various new products for other sectors, such as fashion and footwear. We expect to be able to start replacing animal- and petroleum-based products in these sectors and thus gradually reach more and more consumers. We are also currently negotiating various partnerships that will accelerate our reach and impact.