The Senate is also trying to polish up Berlin's sometimes poor image in other German cities. In Stuttgart, posters read: “Real Swabians are moving”, in Cologne, with reference to the symbol of the FC Köln soccer club: “We have everything, but no bucks”. And in Munich, Berlin is advertising itself with the phrase: “Here, the Bavarians are taking off their lederhosen”. Posters are to follow later in ten other cities. The campaign costs 1.5 million euros. 800,000 euros come from the state of Berlin, 700,000 from Partner für Berlin, the business association. Dominic Czaja from the Dojo agency says that the Senate wanted something with rough edges in its brief. “The campaign also has to sound like Berlin.” It doesn't have to and certainly won't please everyone.